Layman awareness is growing fastest around HFMD
Parent and school-community discussions are driving the sharpest rise, especially on Facebook and Instagram comments.
Reports
Turn raw chatter into structured performance reporting.
This reporting surface stays close to the operational feed: source performance, share of voice, and sentiment breakdowns all stay explainable by the mentions underneath them.
Share of voice
Kenapa Harus Vaksin is gaining share against GSK/Ayo Kita Vaksin signals
Weekly aggregation keeps the awareness trend understandable without hiding how quickly topic and competitor mix changes.
Momentum
Awareness volume is outpacing concern growth
That pattern usually means education content is broadening the topic instead of only reacting to fear-led spikes.
Sentiment by source
Instagram is education-positive while Facebook carries more concern-led questions
Source-level sentiment helps teams separate awareness-building opportunities from anxiety or misinformation risks.
Key reads
What this month’s reporting is saying
Use these synthesized reads as a starting point for weekly reporting, not as a replacement for checking the underlying mentions.
Instagram is the strongest education platform
Owned and competitor vaccine education posts receive more saves and comments than other sources, making Instagram the key channel to track first.
GSK competitor signals are visible in news and Instagram
Ayo Kita Vaksin content and GSK-related news mentions should be tracked as a separate market-intelligence view.
Source table
Performance by platform
This table answers the client question: in which platforms do people discuss vaccine topics most?
| Source | Mentions | Reach | Engagement rate | Sentiment |
|---|---|---|---|---|
| 3,121 | 762K | 7.2% | 64% education-positive | |
| Twitter/X | 1,728 | 312K | 3.8% | 48% question-led |
| 1,394 | 286K | 5.6% | 41% concern-led | |
| News | 812 | 344K | 1.9% | 72% neutral |