Alerts

Run vaccine awareness monitoring like an operations system, not a passive dashboard.

Alert rules define what matters, alert events show what fired, and the playbook keeps education and competitor-intelligence responses grounded in evidence.

Active incidents

+1 today

3

one issue escalated from social to ops

Resolved this week

83%

11

closed within response target

Average response time

-12 min

48 min

faster education triage this week

Active incidents

What needs attention right now

Each alert is phrased as an operational event so owners can decide quickly whether this is education content, stakeholder review, or market intelligence work.

HFMD parent concern cluster

Facebook and Instagram comments exceeded the 2-hour baseline with repeated questions about symptoms and prevention.

High
Facebook + Instagram14 minutes agoNeeds education response review

GSK competitor activity spike

Ayo Kita Vaksin post engagement and GSK-related news mentions increased in the same monitoring window.

Medium
Instagram + News41 minutes agoMarket intelligence review

Flu Singapore travel questions

Neutral questions about flu vaccine before Singapore travel are rising but remain mostly informational.

Low
Twitter/X + News1 hour agoRoute to content planning

Rule set

Current alert logic

Keep rules small and explicit so operators can trust why something fired.

Layman concern spike

> 20% concern-led mentions in 2 hours

Slack + email

High reach vaccine question

> 75K estimated reach

Slack digest

GSK competitor surge

> 6 point share-of-voice jump

Daily market intel recap

Response playbook

Default action path

The playbook is intentionally short so responders can act without wading through a giant SOP.

  1. 1. Confirm whether the awareness spike is isolated to one platform or crossing Instagram, Twitter/X, Facebook, and news.
  2. 2. Open the mentions feed filtered to the vaccine topic and sort by reach.
  3. 3. Tag recurring layman questions for education content planning.
  4. 4. Route GSK or Ayo Kita Vaksin signals into the market-intelligence report before drafting a response.